Tapestry Segmentation

Tapestry Segmentation is an ESRI tool that classifies neighborhoods into 67 unique segments based on demographics and socioeconomic characteristics. It describes US neighborhoods in easy-to-visualize terms. Each Tapestry Segment is defined by common traits. Tapestry Segmentation is a core component of ALEX Labs’ Real Estate Community DNA™.



Salt of the Earth

67% married couples
40% High school diploma only
Entrenched in rural lifestyle
Family time most important
Two vehicles the norm


Click here for details on Salt of the Earth ESRI Tapestry Segment.

Salt of the Earth is a segment of the ESRI Lifemode Group 6 "Cozy Country LIving" and ESRI Urbanization Group 6 "Rural."

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