Tapestry Segmentation

Tapestry Segmentation is an ESRI tool that classifies neighborhoods into 67 unique segments based on demographics and socioeconomic characteristics. It describes US neighborhoods in easy-to-visualize terms. Each Tapestry Segment is defined by common traits. Tapestry Segmentation is a core component of ALEX Labs’ Real Estate Community DNA™.



American Dreamers


Majority are married with children
Live further out for housing affordability
65% owner occupied homes
Buy smart phones & new technology
Use internet for paying bills & socializing


Ask ALEX About Your Community DNA 

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