LifeMode 8 Middle Ground



ESRI LifeMode Groups represent Tapestry Segments (specific population groups) that share common experiences, lifestyles, choices or significant demographic traits. Lifemode Groups are a core component of ALEX Labs’ Real Estate Community DNA™.

MIddle Ground common characteristics include:



Thirty somethings lifestyles
Millennials in the middle

Urban market mix of homes

Majority attended college or have a degree
Ditched landlines for cell phones

Online all the time

Listen to contemporary hits on mobile devices

Use Internet for news

Use Internet for sports updates
Use Internet for entertainment 

Use Internet to search for employment
Active on Facebook, Twitter, LinkedIn

Love the night life (clubbing & movies)

Frequent beach trips
Avid hikers

Enjoy some travel



Click here for more information about ESRI LIfeMode Groups.

Middle Ground Tapestry Segments

Bright Young Professionals
City Lights
Downtown Melting Pot
Emerald City
Front Porches
Hardscrabble Road
Old and Newcomers

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